From ethereal dream pop, to catchy electro/pop bangers, to boundary-breaking indie pop, to lo-fi bedroom pop...but all fully independent artists with no label backing, no publishing deals, nothing. Just raw passion and talent.
Bringing you fantastic artists before they get their big break and they're super expensive to book.
Hydra Lerna makes electro/pop/indie music that connects on a deeper level. Writing and producing all her own music in her home studio in Norwich, she writes around details and feelings that are often left unsaid, but are relatable. Hydra Lerna produces immersive pop songs with sounds and layers that create vivid imagery and lyrics that are stimulating and evocative.
WHY SHE'S POP LEVEL: Hydra Lerna writes, records, produces, mixes and masters all of her own music, but it sounds like it's made in a million dollar studio.
Amethysts are renowned for expertly crafting their brand of ambient pop to perfection with a series of awe-inspiring hooks. Working with esteemed producer Shuta Shinoda (Daughter, Ghostpoet) and taking full advantage of the acclaim edging their way, the East Anglians excel in this latest effort, relying on their masterful pop sensibilities and soothing synths to create an intense, atmospheric experience.Having racked up over a million plays on streaming platforms with their first few releases alongside BBC Radio 1 and BBC 6 Music airplay and sessions with BBC Introducing, the rising pair have already appeared at the likes of Latitude Festival and headlined several sold-out London shows, adding to their growing momentum.
WHY THEY'RE POP LEVEL: Amethysts are getting bigger by the day, and if you haven't checked out their music already, this is the perfect opportunity to get an insight into their "genius" (Tom Robinson, BBC 6 Music) music.
CAii is an exciting new alternative pop artist from Manchester, UK, who fuses pop songwriting with darker production, taking influence from artists such as Banks, Billie Eilish and Tula.
CAii is a singer-songwriter from Manchester, UK, who creates electronic pop music with heartfelt, autobiographical lyrics. As her songs are written about her own experiences, her music has an honesty that is not always seen in pop music.
WHY THEY'RE POP LEVEL: CAii started writing aged 15 as a way to channel her anxieties into something positive, and even today she captures raw emotion in her music, and is always fully immersed in her performances.